Taylor & Taylor win vitamin brand business

Taylor & Taylor Advertising has been appointed to work with Vertese Vitamins, part of Brunel Healthcare. The appointment was made without a pitch and sees a 6-month digital campaign launching this month. The campaign brief focused on two main objectives: to increase brand awareness and drive traffic to the website, www.vertese.com. Once on-site consumers can [...]

How fast is your website?

Google have recently announced that website speed will play an increasingly important role in their search algorithm. Despite keeping the exact details under wraps, Google has revealed that the speed revision to their algorithm is based on around 200 separate factors.

The search engine usually makes around 300 – 400 changes to its algorithm each year. Most of these changes are on a small scale and Google only tends to make large or significant changes public.