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Outdoor Media
Update on outdoor advertising
The UK out-of-home media industry took revenues of £204m between January and March this year, up 14.6% when compared with the first three months of 2009, according to figures from the Outdoor Advertising Association (OAA). The Central Office of Information (COI) was the biggest outdoor advertiser during the quarter, spending £8m, followed by McDonald’s and Sky, [...]
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