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Outdoor Advertising
JCDecaux upgrades the M4 torch
Outdoor media owner JCDecaux is upgrading its M4 Torch, a double-sided superstructure site, which will re-launch with two new LED screens on the 11th October. JCDecaux’s M4 Torch site is being encased by a 23-metre-high, box-shaped wrap of a Kellogg’s Corn Flakes box for the next three weeks while it gets an upgrade. Following an [...]
Continue readingUpdate on outdoor advertising
The UK out-of-home media industry took revenues of £204m between January and March this year, up 14.6% when compared with the first three months of 2009, according to figures from the Outdoor Advertising Association (OAA). The Central Office of Information (COI) was the biggest outdoor advertiser during the quarter, spending £8m, followed by McDonald’s and Sky, [...]
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