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Media planning
Product Placement in the UK
From the 28th February, Ofcom will allow paid placement in TV programmes, films, entertainment shows and sports programmes for the first time. Whilst this has caused a new stir in the UK, product placement has been allowed in the US since the 1980s. In 2007, the most watched TV show in the US, American Idol, [...]
Continue readingThe Sunday Times puts cover price up to £2.20
From the 19th September, Rupert Murdoch’s The Sunday Times has increased its cover price by 20p to £2.20, making it the most expensive national Sunday newspaper in the country. The 20p rise will be introduced across England, Wales, Northern Ireland and Scotland. The cover price of its sister title, The Times, will remain at £1. It means [...]
Continue readingJCDecaux upgrades the M4 torch
Outdoor media owner JCDecaux is upgrading its M4 Torch, a double-sided superstructure site, which will re-launch with two new LED screens on the 11th October. JCDecaux’s M4 Torch site is being encased by a 23-metre-high, box-shaped wrap of a Kellogg’s Corn Flakes box for the next three weeks while it gets an upgrade. Following an [...]
Continue readingGlobal Radio takes Capital national
Global Radio, the UK’s biggest commercial radio group, announced on the 13th September its plans to launch the largest ‘hit music’ network in the UK with the creation of the new Capital Network. From early January 2011 the new network will reach an audience of over 6.3m people broadcasting in major cities across the UK. [...]
Continue readingUpdate on outdoor advertising
The UK out-of-home media industry took revenues of £204m between January and March this year, up 14.6% when compared with the first three months of 2009, according to figures from the Outdoor Advertising Association (OAA). The Central Office of Information (COI) was the biggest outdoor advertiser during the quarter, spending £8m, followed by McDonald’s and Sky, [...]
Continue readingT&T achieve Google qualified status
T&T have been active in search marketing for a few years, successfully managing search for a number of clients, but resident PPC & SEO specialists Stephanie & Jon decided that the time had come to take the Google exam!
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